Relevance of Shakespeare Macbeth Themes Essay

Taking the stage 400 years ago, when shakespeare was equipped with his magical wand and book of speels , he casted a miraculous charm upon the world leaving people everywhere spell bounded. From the wonderful pleasures of love to the dark enchanting delights of ambition, his expert flawless wizardry enabled his socerous charms to stun and stagger the world even to this day. There is virtually no one who doesn’t know this quote â€Å"Fair is foul and foul is fair† To know the bard, is to be a somebody. True fact. In particular there is a certain shakespeare play that strongly and rather brutally deals with those themes applicable and prevalent to today’s society. It’s a tale of loyalty, morality, guilt and conscience to lust, deception, betrayal, jealousy, ambition and greed. Add in the element of war and destiny and you’ve got Macbeth. Shakespeare has truly shaped, shifted and cultivated Macbeth to convey human emotions to his characters to the utmost extreme. He also demonstrated that its more satisfying to achieve goals than ill – gained means. Ambition and guilt, these themes are still relevant to today’s society. Eessntially the play Macbeth explores the temptation of absolute power and vaulting ambition. Iot’s relevant because Macbeth captures the many modern dilemmas and concerns today and the timeless nature of the human condition. Ambition was the driving force behind Macbeth. Normally, being ambitious is a good thing, it pushes people to not give up. Without ambition, people wouldn’t get very far, yet being overzealous with ambition also has it’s downfalls. â€Å"I have no spur to prick the sides of my intent buy only vaulting ambition illustrates Macbeth’s ruthless obsession for power. There are two types of ambition Ambition Type 1 – naked and unchecked ambition – only benefiting themselves like Macbeth Ambition Type 2 – caring others above themselves like Banqou The play fiercely illustrates how being consumed by naked and unchecked ambition has its drastic consequences especially when it compromises your conscience or morality which is still applicable to today’s society. The world is full of ambition and people want to climb to the top. So being ambitious is like wielding a two-edged sword.

Cooper Industries Corporate Strategy Essay

Q1. What is Cooper’s corporate strategy Cooper Industries’ main corporate strategy is broad diversification through M&A. Cooper Industries acquired firms in order to lessen its dependence on cyclical natural gas industry and to exhibit stable earnings. Cooper Industries acquired firms that had stable earning, a broad customer base and proven manufacturing operations using well-known technologies. Cooper Industries had a good corporate level strategy of diversification. Copper Industries acquired both related and non-related businesses. As a result, Cooper Industries could exhibit stable earnings. Reasons for Cooper’s diversification Threats of its original industry : Low growth level Unstable market(cyclic) Technology Issues Expensive labor and high costs. Cooper’s strengths : Skilled labor and high technology that could be used in other businesses Financially abundant. In order to refrain from possible threats and maximize its strengths, Cooper chose to diversify its business both in size and scope. By diversification, Cooper could achieve: Update of processes and equipment Retain of Brand power Retain of skilled labor and consolidated plants Retain of cheap labor and capital(by moving to Southern area) Overall, Cooper’s corporate level strategy can be regarded as good because it adds value in various ways. Cooper could gain market power and economies of scope by related diversification By related diversification and vertical integration, Cooper could reduce costs of primary goods and support  activities below competitive level. Cooper could also develop and exploit economies of scope by: Combining duplicate product lines to one division. Rationalizing manufacturing facilities to close underutilized plants. Consolidating sales and marketing programs to help develop a unified market identity. Combining sales members from other companies to promote efficiency. Q2. How does it create value? Cooper also created value by: Acquiring firms that exhibit stable earnings and counter-cyclical to those Cooper Industries had. (e.g. Invested in the electrical business in late 70’s) Acquiring firms with high quality products and firms that were market leaders. Focusing on products that served basic needs and were manufactured by proven technologies so that Cooper gained consistent earnings from stable markets with predictable growth. Transferring proven practices around the company rather than using outside consultants. Experience and judgment of senior management staffs. Cooper Industries’ key resources Structural behaviors Experienced management executives. â€Å"Cash flow is king† thinking – enforcing attention to working capital. Bottom-up strategic plans Centralized activities among divisions. Skilled labor and capital Cooper had skilled labor and capital with low costs. Acquisition-related aspects Cooper had strict guidelines for acquiring firms Cooper conducted systematic supervision over acquired firms. Cooper’s structure Chief Executive Officer Cizik, three Senior Vice Presidents who manage Administration, Finance and Manufacturing services, and three Executive Vice Presidents who manage each division : Electrical & Electronic, Commercial & Industrial and Compression & Drilling. Central control over corporate policy but delegated day-to-day operating decisions to each operating unit. Senior management is composed of former operators so that it knew what were good decisions to make. Cooper maintained a strong union-avoidance policy. Cooper’s incentives Executives were paid salaries based on the Hay system. Their bonuses were 20~40% of base salaries. Division managers had a bonus determined by Corporate Administration and EVP’s discretion. Key managers were granted stock options. When Cooper acquired a firm, administration adjusted pay scales to the same as other Cooper divisions. Cooper also adopted its standard benefits for medical insurance and pensions for new acquisitions. Cooper’s evaluation Evaluation was based on Management Development & Planning(MD&P) MD&P evaluated organizational effectiveness and individual strengths and weaknesses by focusing on the performance of key managers. Employees were reviewed by their supervisors. Each EVP conducted annual reviews of all managers in the division. MD&P uncovered existing or potential management gaps and identified people worthy of promotion. It also distinguished candidates for interdivisional transfers, which is a key resource for Cooper Industry. Q3. Should Cooper acquire Champion Spark Plugs? Why or Why not? Cooper should acquire Champion Spark Plugs Champion was doing automotive industry, which was profitable business and related to Cooper’s businesses. Champion had a strategic fit with Cooper’s long term plans such as diversification. Champion Spark Plugs fits well with Cooper’s acquisition guidelines for Diversification. Stable earnings and earning patterns that are countercyclical to those Cooper had.(Slight decrease in sales, however, occurred annually) Although Champion suffered from declines in sales, Champion was recognized worldwide and was a market  leader in the spark plug market. Champion had an internationally recognized brand name. Overall, Champion was suffering from declining demands in spark plug market at the time of the takeover battle. Champion was trying to penetrate the automotive tool business in spite of its poor technology level. So, in order for both Champion and Cooper to make more profits, Cooper should acquire Champion. Champion and Cooper can both satisfy each other’s needs. While Champion can use Cooper’s experience and skilled labor to penetrate the automotive tool business, Cooper can use Champion’s world-widely recognized brand name to explore overseas markets.

Critical Analysis of Linked Lesson Plans Essay Example | Topics and Well Written Essays - 2000 words

Critical Analysis of Linked Lesson Plans - Essay Example This criterion pertains to the match between the lesson’s objectives and the activities included in the plan or what would actually transpire during the lesson. Veal and Anderson (2011, p. 97) argued that this evaluation framework is appropriate method of evaluation because it can be tailored specifically for the plan and could enable an examiner to tie it with the specific events of the class. In addition, it will also contextualize the lesson plan and the entailing activities within the teacher’s teaching capability, style and value systems. Hence, the main question of efficacy would be answered with the extent by which the activities and actual lessons are aligned with what the teacher want to accomplish. In addition, this can further be supported by an adherence to system and structure. Session 1: Dancing the Elephant This lesson plan is designed for Physical Education class. The objective is for the students to learn basic dance movements. This was complicated by a dditional aims such as the opportunity to choose and apply skills and actions in sequence and in combinations. The teacher also wanted to integrate some social elements by having students observe and copy others, becoming aware about concepts of rhythm, movement and expression in the process. For these purposes, the teacher designed an activity that will revolve around the elephants. Using the animal, primarily through the song L’Elephant, it was expected that the students will be able to depict dance stances through imagination and personal experience. The activities provided by the lesson plan can be structurally divided into three parts or stages. The first is the use of the L’Elephant music. Secondly, there was the explanation of the elephants, how they move and how such movements could be mimed into dances and graceful movements with the aid of sound and imagination. Finally, there is the learning of a dance sequence created based on the previous activities. These lesson elements would collectively call a high degree of skill from the teachers because they involve not just close and strong participation from students but also the strength of their imagination. If one is to assess whether these activities are aligned with the objectives, the answer will be positive. However, to implement the activities in such a way that it achieves the intended aims may be difficult. The use of L’Elephant song is not enough. Asking the students to be imaginative based on this music is problematic. There are students who do not know about it and the music itself is not very expressive of the concept of elephants that this activity calls for. This is like asking for creativity among the students within a vacuum. What the teacher could do was to edit L’Elephant and use it as a score for videos or slideshow of elephants at play. According to Lavin and Lavin (2008, p. 7), creativity will not flourish in this kind of situation because there needs to be a firm foundation for the skills in order for creativity to flourish, otherwise, the students could abandon the promising creative approach. One can just consider the student’s reaction from an objective point of view: He would listen to L’Elephant. Besides the title, the music does not tell much about the animal. When he is told to imagine the animal, he would probably think about the slow moving ones at the zoo or those gentle characters in literature such as Horton by Dr. Seuss and Hathi in the Jungle Book. Imagining

Commercial Management Essay Example | Topics and Well Written Essays - 1000 words

Commercial Management - Essay Example There was a big hand of volunteers and a few full time employees in the completion of Didcot railways center 2011 project. For the more professional approach for the project it was ruled by a local enterprise partnership. Moreover, it is mentioned that a project team was hired by the Great Western Society and the team was headed by specialized skills in the area of project management, procurement and infrastructure engineering. Clearly, the technical and engineering side of the project, that was quite huge, was done under the supervision of a technical expert. Similarly, there was a project manager, leading the project and giving the timelines, cost and quality indications to its team with its complete consultation. The project management outlined a detailed communication management plan for all the documentation, quality management and scope to make a standard to be followed through the project The copy of project plan and resource plan were made available to volunteers and committe e so that they can follow up to it. The plans of the project were submitted to the stakeholders in the very beginning of the project year by the team of project management. Hence, the project plan was handled by all the stakeholders, committees and employees to execute the project take the controlling measures and re-implement it under the control of project management team. To chase up the timelines and deadlines the meetings were scheduled in all the groups at the end of every week keeping in mind the availability of volunteers. Then the experts and experienced leader in their respective fields lead the areas of their concerns. In 2010, the Government assigned the duty of Tourism and Heritage Minister to John Penrose MP considering the growth in tourism industry as a key role player in economic development. The measures of the Government and overall performance of the team managed them to achieve satisfactory results and sets targets for the particular year in

Promoting Team Effectiveness Essay Example | Topics and Well Written Essays - 1250 words

Promoting Team Effectiveness - Essay Example Individual conflicts tend to be about personality differences in terms of preference, likes and dislikes, background and so on. These differences are natural and can be a double edged sword. If not managed properly the individual differences lead to team conflicts. Team conflict is characterized by constant disagreements, mistrust among team members, and formation of cliques which act against each other and so on. A case of individual conflict is a situation at the workplace whereby two ladies in a team fail to get along because they share affections for a fellow male colleague. In such a case this problem is purely individual. An example of team conflict is whereby members disagree about the sharing of responsibilities and work in the team. In such a case the problems emanate from the issues that are team related Decision making in a team can be difficult because it may be hard to reach a compromise whereby everyone in the team feels satisfied and like a winner. Additionally, selfish interests among team members may inhibit smooth decision making. However, in contrast, a team leader may experience problem of indifference or disinterest among team members in the area of decision making so that the leader feels disserted when making decisions. Further, a decision affecting team affairs may need to be discussed among team members and welcome their input on the matter which in turn complicates decision making. More often than not these problems of decision making stem from unclear team goals and vision, confusion over who has the final say, unwillingness to take responsibility, selfish interests among other reasons. As a leader, it is important to ensure that these issues do not extend to the point of breaking team spirit which takes so long to build. For example the problem of team members purs ing individual interests first may be resolved by elevating the team's common goal and urging members to realize that the team is bigger than their individual goals. The problem of disinterest or indifferentness in the process of decision making can be conquered by delegating duties more to team members such that they feel more competent to contribute ideas. Perhaps the problem may be that members do not feel valued in the team in which case the atmosphere within the team should change to be accommodating. Question 4 Participation is a strong aspect that attributes to effective teams. Some of the benefits of participation include greater performance/output, efficiency and effectiveness, cohesiveness, growth, innovation and so on. Given the crucial benefits of participation team leaders can devise various methods in order to stimulate/enhance participation, for instance at the workplace a manager may use delegation as a way of promoting participation. Where delegation is made part of the work culture then individuals are forced to step up beyond their comfort zones and participate in team activities. A manager may also reward system to members who show active participation in team activities so that others are enticed to participate too. Importantly, a warm atmosphere and trust in the workplace needs to be nurtured so that team members feel free and uninhibited to participate in activities. Criticisms, gossip and self centeredness should be kept at bay. Communication is also key in fostering parti cipation in the workplace. A team leader should be able to communicate to

Durkheim theory of social function Essay Example | Topics and Well Written Essays - 750 words

Durkheim theory of social function - Essay Example Therefore according to Durkheim the existence of crime was and is normal as it has a function in the society. In the case of mark who has been involved in criminal activity it is clear that the society has a mechanism to cater for the crimes, there is the existence of guards and also there is the residential care. These are mechanism in the society to take care for the unlawful in the society. This is according to Durkheim view that crime and deviance in the society is a normal thing and that the parts of the society have a function to play for the proper function of the society. According to Durkheim the society is structured and there exist those roles in the society that are not of much importance to the running of the society, therefore these results into inequality in the society, therefore the issue of inequality and poverty in the society according to Durkheim is a natural thing in the society which is caused by the role importance of individuals. Inequality in our case study is evident from our case study, the inequality displayed in the case is where mark is the first to sit for a state examination in the family, this is inequality displayed in marks family whereby all the other member have not done any state examination but Mark has sat for one. This is inequality in society which is displayed in terms of education level attained. Suicide Durkheim analysed suicide with the use of social integration among groups, he compared the suicide rate among the Protestants and Catholics. In his research he found out that the Protestants had higher suicide rates than Catholics due to the existence of social integration that existed in the two different groups. In the society today people are more likely to commit suicide if there is weak social integration with the other individual in the society as predicted by Durkheim. (2) Marx's theory Karl Marx theory on capitalism discusses the issue of inequality that exists in a capitalist society. According to Marx the society in a capitalist form of society has two groups of people, those who own the means of production and the labourers. According to him the capitalist society is characterised by inequality whereby the bourgeoisies are the ones with wealth and that the labourers work for the owners of the wealth to create wealth. The majority of the people in the society according to Marx are poor because of the capitalist form of society whereby only a few people hold the wealth while others do not have and this is why there is inequality in the society. Therefore there exist inequality in the society because of the capitalist form of society and the only way to get rid of the problem of inequality is through the adoption of the communist form of society, the communist form of society is characterised by equality whereby the wealth in the society is shared by all members of the society and the means of production are owned by the society as a whole and not by individuals. For example in the society we live in today the people who hold wealth are few while those who don't have the wealth are the majority, further those who have the wealth employ those without the wealth and pay them less than they have worked for, this is the capitalist so

Business proposal for opening a new Apple store in Chile Research

Business for opening a new Apple store in Chile - Research Proposal Example According to Organization for Economic Co-operation and Development (OECD) report published in 2012, Chile depends heavily on its exports of metals and the business environment faces lack of competitive pressure which can bring innovation. The report has also pointed out that domestic companies in the country adopt innovation by importing technologies. However, according to report published by Budde Comm Research Company in 2012, penetration of mobile phone market is highest in Chile in comparison to other Latin American countries such as Peru, Brazil etc. Budde Comm (2012) has also identified three major players in Chilean mobile market such as Telefà ³nica’s Movistar, Amà ©rica Mà ³vil’s Claro and Almendral’s Entel. However, these companies can be identified as telecom connection providers. Therefore, Apple will not face direct competition from these above mentioned telecom operators, but it is advisable to decision makers to select a network service provide r partner prior to opening shop in Chile. Subtel is the telecom regulator in Chile which has recently auctioned 2.5 to 4 GHz band among telecom operators, so Apple can enter the Chilean mobile market by offering Smartphone equipped with 43G network. Although currently there is an Apple store in Chile, Apple does not export its Smartphone to local retailers. According to Heim (2011), Apple has never tried to open online shop or retail store in Chile because the company has never perceived Chilean mobile market as an important one. Heim (2011) has reported that local retailers sell Apple iPhone in the price range of $750 to $1750, while they export it at 10% to 15% lower price. Central Intelligence Agency (2012) has reported that per-capita income of Chilean people is $18,400 which is more than per capita income of Brazil, Peru and other important countries of Latin America. Hence, there are opportunities for opening Apple store in Chile which will offer highly priced Smartphone to cu stomers. Next section of the study will discuss the competitive environment of Chilean mobile phone market. Competitive Environment According to Petrazzini and Hilbert (2002), Nokia is the market leader in Chile but recent study has shown that market position of Nokia has been perturbed the rise of demand for Smartphones by Apple and Samsung. According to the OECD (2012) report, lack of administrative and legal proceeding has created challenge for foreign companies to enter the Chile market. Regional problems like counterfeits of patent, lack of infrastructure to support the road transport based logistics, irregular government policy regarding foreign investment, political tension between parties will definitely create problems for Apple while opening stores in Chile. However, in 2011, Chillean government established Fondo Capital Abe program in order to ease the credit facility to entrepreneurs and foreign companies. Apart from this, there Apple needs to use the guideline mentioned by Subtel in order to find the suitable carrier. However, the mobile manufacturing industry is fragmented, and competitive pressure will be low for Apple. In Chile, Samsung and Nokia will be two major competitors for Apple. Euro Monitor International (2012) has reported that Samsung is the market leader in general mobile phone market with 32% of retail market penetration but when it comes to Smartphone sales, Apple’s iPhone is the market leader with 29% market share. In Chilean mobile phone market, major competitors for Apple will be Samsung, Nokia and Research in Motion. Hence, it can be recommended that Apple should export its Smartphone to Chile as a short term strategy to penetrate. Then it should think about establishment of its own retail store backed by research

Key microeconomic Essay Example | Topics and Well Written Essays - 500 words

Key microeconomic - Essay Example CPI should not pose a threat to firms such as Proctor and Gamble. The firm can be position in a segment of the market where it would not have to compete directly with the market leaders. The best way to achieve that goal is by implementing a differentiation strategy. A variable that can help the company achieve a differentiation strategy is the quality of its products. A second important economic variable that CPI has to consider is pricing. The pricing strategy is very important because price determines the ability of a company to achieve superior profits. Products that are underpriced may sell well but its overall effect in the profitability of a company is not optimum. CPI has to study the market prices of all the products it sells. In a pricing study the firm should analyze the market price of each product in the US, internationally and online. Selling the products at a premium price can help the firm differentiate from low cost producers. The price structure of the company shoul d be sufficient to pay off for all variable and fixed cost while at the same time leaving a hefty surplus of profits. The profit margin of the enterprise should be equal or better than the industry average.

Animal Testing Is Cruelty and It Is Abusive Essay Example for Free

Animal Testing Is Cruelty and It Is Abusive Essay Is animal testing cruelty or science? This is the question that many people ask to themselves, and is one of the many controversial topics in today’s society. In my point of view animal testing is cruelty because animals can’t talk for themselves so they get kill and hurt, and we also violated their right by doing this. Anjo a member of the Animal Liberation Front (ALF) said â€Å"Animals feel pain; they have a right to decent life† (Nancy Day 2000, pg. 12). It is difficult to determine how many animals are used for research, but experts agree the number is declining. Research use animal for experiments because animals’ bodies often react in ways that are similar to the ways in which human bodies react. Animal research proponents say that almost every major medical discovery in the last hundred years has involved experiments on animals. â€Å"Jonathan Balcombre of the Humance Society of the United States estimates that between 15 to 20 million vertebrate animals are currently used each year in the United State and between 60 and 80 million are used worldwide† (Nancy Day 2000, pg.13). According to Chris DeRose, founder and president of Last Chance for Animals said, â€Å"I’d give my own life to cure cancer. I don’t, morally and ethically, however, have the right to kill a single rat; I don’t care what preposterous justification they try to use?†(Nancy Day 2000, pg.14). Many animal activists are opposed to animal experimentation on moral ground because by getting animal for experimentation we are violating their right. Animal research proponents say the morality is in saving human lives. They point to the millions of people whose lives have been saved or improved through research on animal. Between these two positions, influenced by tides of public opinions, government regulation, cultural differences, and ethical considerations. Most people agree that some guidelines or regulations should control animal experimentation. Peggy Carlson, a physician in the Washington D.C. area and a research scientist for the Humane Society in the United S tate, â€Å"As an emergency room physician I often see the suffering of patients ill and dying from diseases that could have been avoided if more resources were devoted to prevention, if healthier dietary guidelines were advocated, and if more research applicable to humans was conducted. I also know that behind this human suffering is another level of suffering, more hidden from view: the suffering of animals used in costly and needless experiments that benefit no one†( Vaughan Monamy 2009, pg.29 ). Peggy Carlson concluded that the practice of using animals for experimentation to mimic or to study human diseases is often unreliable and occasionally misleads scientific investigation. Not only that but million and billions of dollars are wasted in animal experimentation. Animals are used in experiments for three general purposes: to find out how biological systems function or what factors affect behavior; to educate and train students in medicine and science; and to test drugs, chemicals, or products to determine their safety and effectiveness. Neal Barnard said, â€Å"Animal tests have caused a very substantial loss, in terms of loss of money, in terms of the loss of good minds being devoted to a very, very limited methodology, and in terms of indicating that c ertain things are true which weren’t true†( Chris Hayhurst 2000, pg. 27). One alternative to using animals for medical experimentation is to use human beings instead. If this seems shocking, keep in mind that human experimentation is already a very large and important part of medical research today. Many scientist claims that people are living longer because of animal experimentation, but studies have shown this to be false. â€Å"Researcher in Boston and Harvard University’s found that medical measures (drug and vaccines) accounted for at most between 1 and 3.5 percent of the total decline in mortality in the United State since 1900. The researchers noted that the increase in life expectancy is primarily due to the decline in killer epidemics, such as tuberculosis, scarlet fever, smallpox, and diphtheria. The facts about these infectious diseases are that they were declining before and in most cases long before specific therapies became available. The decline of these diseases was most likely due to such factor as improvement in sanitation, hygiene, diet and standard of living† (Vaughan Monamy 2009, pg. 50). However, medical research has played an important role in improving people’s lives without animal experimentation. â€Å"The list of advances made without the use of animal is extensive and includes the isolation of AIDS virus, the discovery of penicillin and anesthetics, the identification of human blood types, the need for certain vitamins and the development of X-rays. The identification of risk factors for heart disease and probably one of the most important, the discovery for decreasing death from heart attacks was made through human population studies† (Nancy Day 2000, pg.58). As we see in the previous paragraph many medical solution were found without conducting animal experimentation. I also found that this discovery were more accurate and less expensive compare to animal experimentation. One of the major problems with animal experiments is that the results frequently do not apply to humans. Irwin Bross, Ph.D., former director of biostatistics at the Roswell Institute for Cancer Research testified before congress in 1981 that â€Å"while conflicting animal results have often delayed and hampered advances in the war on cancer, they have never produced a single substantial advance either in the prevention or treatment of human cancer.† ( Nancy Day 2000, pg.45) Animal tests that attempt to predict which substances cause human cancer have also been shown to be unreliable. If studies have shown that the experimentation on animal has shown to be unreliable why does scientist keep wasting their time killing innocent animal. Instead they should try to find difference source that could help find a solution to cancer. When I was researching, I found that neurological diseases are another major cause of death and disabilities in the United States. Again, animal experimentation in this area has not correlated well with human diseases. In 1990 an editorial in the Journal Stroke noted that 25 compounds that have being proven effective for treating stroke in animal models over the last 10 year have not proven to be effective for the use in human’s strokes. Stephen Kaufman, M.D., reviewed animals model of such degenerative neurological disease as Alzheimer’s and Parkinson’s and conclude that â€Å"animal models designed to improve our understanding and treatment of these condition have had little impact and their future value is highly dubious†(Chris Hayhurst 2000, pg. 20). According to the International League of the Right of animals; â€Å"all animals are born with an equal claim on life, are entitled to respectful treatment, and have the right to live freely in their natural environment.† Some people refused to accept that animals have rights because animals cannot reason, write, speak, or crea te art, just because of these their life deserve less consideration than human lives† (Nancy Day 2000, pg.72). However, according to Tom L. Beauchamp, â€Å"research indicates that many animals exhibit the same types of mental capabilities as humans† (Nancy Day 2000, pg.74).Chimpanzee provide excellent example of animal intelligence. The fact that chimpanzee can use tools, recognize and decode symbols, and perform tasks on command proves that the distinction between people and animals is dubious at the best. â€Å"It is clear that animals are intelligent beings, but it is not necessary that they have intelligence in order to be worthy of rights. If a creature’s moral significance depends in the intelligence, then people with little potential for intelligence – brain damaged humans, the mentally retarded, or the comatose would not be worthy of the same consideration as fully functional humans† †(Chris Hayhurst 2000, pg. 81). All human and nonhuman life, regardless of its intelligence, is unified by one important quality: animal, like humans, possess the capaci ty to suffer. Despite whether animal have intellectual abilities, it is impossible to argue that animal do not feel pain; an animal in pain screams and writhes just as a human does. Ingrid Newkirk, the founder of People for the Ethical Treatment of Animals (PETA), describes this essential similarity: When it comes to having a nervous system and the ability to feel pain, hunger, and thirst a rat is a pig is a dog is a boy(Nancy Day 2000, pg. 100). One of the major problems with animal experiments is that the results frequently do not apply to humans. Irwin Bross, Ph.D., former director of biostatistics at the Roswell Institute for Cancer Research testified before congress in 1981 that â€Å"while conflicting animal results have often delayed and hampered advances in the war on cancer, they have never produced a single substantial advance either in the prevention or treatment of human cancer† (Nancy Day 2000, pg.113). Animal tests that attempt to predict which substances cause human cancer have also been shown to be unreliable. If studies have shown that the experimentation on animal has shown to be unreliable why does scientist keep wasting their time killing innocent animal. Instead they should try to find difference source that could help find a solution to cancer. When I was researching, I found that neurological diseases are another major cause of death and disabilities in the United States. Again, animal experimentation in this area has not correlated well with human diseases. In 1990 an editorial in the Journal Stroke noted that 25 compounds that have being proven effective for treating stroke in animal models over the last 10 year have not proven to be effective for the use in human’s strokes. Stephen Kaufman, M.D., reviewed animals model of such degenerative neurological disease as Alzheimer’s and Parkinson’s and conclude that â€Å"animal models designed to improve our understanding and treatment of these condition have had little impact and their future value is highly dubious†(Vaughan Monamy 2009, pg.112). Two other areas where animal experimentation has been both consumptive of health care dollars and unproductive are psychology and addiction. Using animals to test therapeutic drugs has also proven unreliable. Penicillin kills guinea pigs and hamsters, but it is very beneficial for humans. Thalidomide, a tranquilizer formerly prescribed for pregnant women with morning sickness, caused serious birth defects in more than 10,000 children, but does not cause birth defects in numerous species of nonhuman animals. The significance of pain should not be judged by the value of the sufferer—a friend, an annoying classmate, or an animal. If morality requires us to refrain from inflicting pain upon other people, then it should require us to refrain from inflicting pain upon animal as well, and, according to Richard Ryder, consultant with the Political Animal Lobby. We can treat different species differently, but always we should treat equal suffering equally. In the case of nonhumans, we see them mercilessly exploited in factory farms, in labratories, and in the wild. These are major abuses causing great suffering, yet they are still justified on the ground that these creatures are not of the same species as ourselves. The main difference between animals and humans is the ability to make ethical judgments. Animals cannot distinguish between right and wrong; humans can. Some opponents of animal rights maintain that since animals do not have the ability to make moral decisions, they do not deserve moral consideration. Actually, the reverse of this argument is true: â€Å"The human capacity to act morally obligates us to prevent animal suffering. It does not give us license to cause it† (Vaughan Monamy 2009, pg.88).

Need for More Artful and Realistic Porn Essay Example for Free

Need for More Artful and Realistic Porn Essay 1. Introduction For a long time, pornography has been viewed as something exclusively for men. In the 1980’s, pornography was a feminist issue in which feminists claimed that pornography was a form of violence against women (Sun et al., 2008). Often enough, it has been claimed that women do not have any interest in explicit representations of sex. However, in the past years, women have increasingly started to become interested in pornography. But most pornographic materials are made for and by men. However, there are even some pornography magazines aimed at women readers (Smith, 2007). Not only the consumption of porn, but also the production and direction of pornography seem to be activities where women are involved in more than ever before. Pornography has been a subject of philosophy for a number of philosophers. Some of them, including Larry May, believe pornography harms groups of people. In contrast to Larry May, Sallie Tisdale argues that pornography can be of help to individuals. THESIS: There should be different kinds of porn (more artistic/realistic/made by womenmore artistic) so that porn has no negative effects / to enlarge the positive effects of porn / abolish / diminish the negative effects. 2. Exposition -How porn can help Tisdale argues that porn can help in many different ways. First of all, she emphasizes that porn is part of our sexuality. The first advantage Tisdale discusses is that porn can help to see how many different things sex can mean. Secondly, being able to expose your true self makes it easier to expose yourself to others. Thirdly, being exposed to pornography helps letting go judgments about yourself, which, in turn, makes you let go of judgments against the desires and acts of others. Also, porn clarifies your interests (only aware of it after exposure to it) and might create new interests. It reveals aspects of yourself that you were unaware of until then. The last advantage of porn Tisdale discusses is that it can lead to the realization that none of your thoughts are bad, that anything goes. -How negative affects/emotions can get in the way of porn’s helpfulness Even though Tisdale argues that porn can help individuals, she is still sometimes surprised, or even shocked, by her own reaction to pornography. Shame Disgust of own response to porn ‘Disliked my own response’ ‘I felt a heady mix of disgust and excitement’ (p. 423) Body versus mind. Depressed Nausea Why does she even have these reactions? 3. Furthering Tisdale’s project Tisdale wishes for a more craft, a more artful packaging of pornography. (p 426) Furthering Tisdale’s project by establishing how porn could be less negative by being more artful or more artistic. Richard Summer’s ‘Local Porn Project’. Summer desires more realistic porn. He wants people to be able to identify themselves and recognize what is happening in porn. He argues that right now, porn is detached from reality. This is a problem, because sex is actually a very real thing with real benefits, experiences and consequences. Porn right now, does not express sexuality in the right way. Summer’s Local Porn project aims to make thoughtful and genuine porn. Will more artful/realistic porn help to prevent these negative emotions? Tisdale wishes for more artful pornography. There are two ways in which this can be realized: either by making more realistic porn or by having more female directors and producers. As aforementioned, Women are now making films for women viewers. Sun et al. (2008) investigated how the context of pornography made by female and men directors differ. Their results show that, indeed, the content of pornography produced by women differs significantly on several aspects from pornography made produced by men. Pornography produced by women more frequently contained objects designed for genital stimulation. It presented women performing oral sex on men and ejaculation on the face and mouth less frequently. Also, pornography made by women more frequently has a female as main character and more frequently show only women. Pornography produced by men hardly ever contained women only. Female directed porn and male directed porn did not differ in the number of aggressive acts. However, male directed pornography show twice as many men perpetrating. Overall, one can say that pornography produces by  women and men differ significantly.

Comparative Analysis of Nike and Adidas

Comparative Analysis of Nike and Adidas Adidas is the second largest company who manufactures sporting goods all over the world. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. Then it didnt look back and today it is one of the most successful company in sporting goods. Nike was initially started in 1962 as a blue ribbon sports. The founders of Nike were Bill Bower man and Phil Knight. Nike from its modest start grown as a sporting leader in sporting goods. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Market and Literature Review of Adidas and Nike Market Share and Sales In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . In 2009 the sales percentage of Adidas reported decline in profits. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. While the first quarter of 2010 shows 53 % increase in net income. Target Audience In case of target audience both Adidas and Nike have different target audience globally. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. As Adidas, Nike also focuses on football players under its target audience. Product: Adidas The products of Adidas are divided in to 3 Categories Adidas Performance Sports shoes, perfumes, eye wear Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers Adidas Style Caps , Bags , Belts , Hand Gloves Etc Nike Nike Products Sports Shoes , Sunglasses, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc Price : Adidas There are various Pricing strategies which are followed by Adidas according to its product. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. Nike As compared to Adidas , the price of products of Nike are high. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Nike as brand has high premium , so the price of its products is high than adidas. Place/ Distribution Adidas The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. So for this purpose it opened its shops all around the world. It also focuses on offering total customer service at the place where customer goes to buy its products. In addition to shop, Adidas also gives online buying service. Nike Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Same as Adidas, it also sells its products online. Positioning Adidas Adidas has its own unique brand positioning in the mind of customers. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. NIKE Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Research Method Used and Its Limitation In order to carry out research there were two main methods used Primary and Secondary Research methods. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Sample Size. 30 While to gather secondary data internet, magazines, annual reports of the company, articles were used. Manual Method is used to get output information after analysing data. Time Schedule Total estimated time used to complete this report will be 9 week. Limitations of Primary Data Collection Method 1. The first disadvantage of carrying primary research was difference in response. Each individual has its own view. So it was difficult to generalise the information. 2. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Limitations of Secondary Data Collection Method 1. It was difficult to find data from company s website as sometimes they might not say their weakness. 2. The person who wrote secondary data might be biased. 3. The sample used by a secondary person might be small. Analysis and Discussion Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; Adidas There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. Television Advertisement Analysis of TV ad Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. Outdoor advertisement The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Sponsership And Events In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Nike Nike uses different promotional strategies. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc TV Advertisement For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. It mainly shows its ad during football games. Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Internet Nike uses various online methods in order to promote its products. It has established its own website, where customers can get lots of information about the products and company. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand Billboards and Magazines In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Other than this Nike uses ESPN magazines to promote its product. Key Findings of Survey (Questionnaire); Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly.(Referred To questionnaire) 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about qualit y and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Conclusion Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth.

Human Nature and Moral Theory in Plato’s Republic Essay -- Plato Repub

Human Nature and Moral Theory in Plato’s Republic In Chapter 2 of Republic, Glaucon uses the Myth of the Lydian Shepherd to portray a pessimistic view of human nature. Plato, the author of Republic, uses his brother Glaucon to tell the Myth of the Lydian Shepherd. We are led to believe that Plato takes the myth and its implications on human nature very seriously by use of a personal character. The argument, originally given by Thrasymachus, contends that at the root of our human nature we all yearn for the most profit possible. It also contends that any man will act immorally if given free reign. The theory proves unplausible due to circularity in the argument and implications that prove untrue. Thrasymachus approaches Socrates, the main character of Republic and most of Plato's work, during a conversation on the topic of morality. The aggressive Thrasymachus interjects his own opinion; morality is "the advantage of the stronger." (Republic 338c) Upon clarification, Thrasymachus lays out his view of socially created moral relativism, as opposed to Socrates' moral objectivism. Thrasymachus illustrates his view by citing how different types of government create laws serving purposes specific to each government, "a democracy passing democratic laws, a dictatorship making dictatorial laws†¦ In doing so each government makes it clear that what is right and moral for its subjects is what is to its own advantage." (Republic 338e) Thrasymachus also argues that it is advantageous to live an immoral life rather than a moral one. He says, "morality and right are actually good for someone else†¦ and bad for the underling at the receiving end of the orders†¦ the opposit e is true for immorality: the wrongdoer lords it over those ... ...l men desire power and superiority. However this argument raises inconsistencies because Thrasymachus' Argument implies that every person in power attained that position motivated by the desire to commit large-scale immoral actions. The Collapse Argument shows that the implications of Thrasymachus' Argument lead to an inevitable social collapse. Since not all societies have collapsed, some other motivation must have impelled individuals to seek positions of power. In addition, Thrasymachus could not adequately support the second premise of his argument without a defense that leads both Premise 2 and conclusion C to circularity. Thus the argument presented by Thrasymachus and Glaucon is implausible, and the moral relativism that emerges from their line of reasoning is not proven. Work Cited Bloom, Allan. The Republic of Plato, New York: Basic Books, 1968.

Cisco :: essays research papers

COMPANY PROFILE Cisco Systems is one of the largest network communications company in the world. Cisco provides networking solutions that customers use to build a integrated information infrastructure of their own, or to connect to someone else’s network. Cisco also offers an extensive range of hardware products used to form information networks, or to give them access to these networks. Cisco also has it’s own software called IOS software, which provides network services and enables networked applications. Cisco serves customers in a wide range of businesses, such as corporations, government agencies, utilities, and educational institutes, and small to medium size businesses. Cisco sells it’s products worldwide. They serve as many as 115 different countries. They have more than 225 sales and support offices in 75 countries. Cisco strongly believes in the advantages of a global networked business. By using networked applications over the internet and it’s own internal net work, Cisco is gaining financial contribution of at least $825 million a year in operating costs savings and revenue enhancements. Today, Cisco is the largest commerce site, with 87% of their orders are transacted over the web. Cisco is one of Americas greatest corporate success stories. Since shipping it’s first product in 1986, The company has grown into a global market leader that holds No.1 or No.2 market share in almost every market section in which it participates. Cisco went public in 1990 on the nasdaq stock market with annual revenues at $69 million in that year. But now their revenues are at $12.2 billion in fiscal 1999. Their revenues in the last four quarters are shown in the figure below.

Essay on hinduism and buddhism Essay

Hinduism and Buddhism have different similarities and are in some ways connected to each other. Some of the practices of the two religions are similar in many different ways and there are several examples to show this. Hinduism first started in India around 1500 BC. The word Hindu comes from the word â€Å"sindhu† or river. The Hindu community think of themselves as â€Å"those who believe in the Vedas†, or â€Å"those who follow the way or dharma of the four classes and the stages of life. The four classes being the varnas and the stages of life being the ashramas. Like Hinduism, Buddhism also started in India. It is based on the teachings of Siddhartha Gautama, who is called the Buddha. Buddhism started a monastic movement in the Brahman tradition. Another name for buddah is the enlightened one.It is generally agreed that the Buddha was born in 563 BC in Kapilavastu to the ruler of a small kingdom. He grew up as a rich guy and had a splendid life. When he was 29 he came to realize that high life up to this point had been so empty. He let go any earthly things and soon left to find peace and enlightenment trying to stay away from the cycles of rebirths. He started practicing Yoga and â€Å"adopted a life of radical asceticism.† He soon gave up this way of thinking and focused on a middle path between the life of â€Å"indulgence and that of self-denial†. After a while of great â€Å"inner struggle†, he began to wander to different places and preach and organized a community know as the sangha. The Buddha started the movement for all different peoples and denied that a person’s spiritual worth is a matter of birth. The Buddha left no written word. â€Å"The Cannon for the Buddhist religion is known as the Tripitaka† or three Baskets, because is has three writings. These are the Sutra Pitaka which is a collection of â€Å"discourses†, the Vinaya Pitaka, which is the code of the monastic rules, and the Abhidharma Pitaka, which contains all different â€Å"philosophical, psychological, and doctrinal discussions and different classifications.† The Vinaya Pitaka has over 225 rules for the Buddhist monks and nuns, each  which has a story to explain. The Abhidharma Pitaka has seven different works, which include â€Å"detailed classifications of the psychological phenomena, metaphysical analysis, and a thesaurus of technical vocabulary.† Hinduism also has a lot of writings but the most important of all is the Vedas. The oldest is the Rig-Veda, which was made in an ancient form of the Sanskrit language in northeast India. It consists of 1028 hymns to many of the gods.

Djoser vs Zinggurat

Bih Mancho Proff Vick Art 104 24 September, 2011 Djoser vs. Ziggurat Djoser, the Third Dynasty King gave permission for the earliest known architectural monument in Egypt to be constructed â€Å"The Step Pyramid†. The Architect behind this great structure was someone whom worked very closely with Djoser in governing Saqqara, His Prime Minister, by name Imhotop. Imhotep is the first architect in history to be identified. In the beginning Imhotep intended to make Djosers tomb a one floor mastaba it was only later on that he made the decision to make it bigger.It was the final structure is what was given the name the Step Pyramid. (Stokstad53) This structure was built as a result of elaborate Egyptian funerary practices to make sure that those who died actually moved on into the afterlife safely and effectively (Stokstad53) The Ziggurat on the other hand was constructed under the rule of King Urnammu of Ur. During his reign the king Urnammu funded a good number of building campai gns. As a result of his sponsorship the well-known Ziggurat was constructed with a concept of imperial authority (pg36).Both structures were quite vast in size and seem to have covered a large area of land. The Ziggurate was constructed with mud brick while that of the Pyramid was constructed with limestone. The Ziggurat had a rectangular base of 205 by 141 feet with 3 sets of stairs which all came together at the entrance gate (Stokstad36). The Pyramid on the other hand is a 92 foot shaft that descended from the original mustaba. Enclosed within the pyramid a descending corridor at the base of the step pyramid provided an entrance from outside to the burial ground (Stokstad53).In my opinion the Nanna Ziggurat is more appeling to the eye than the structure of the Step Pyramid. The Ziggurate was constructed as a dedication to the moon god Nanna, also called Sin (pg36). The Pyramid was equally created with respect to a certain god but it served two purposes. The Step Pyramid signified a stairway to the Sun god Ra but it also served another purpose. It protected the tomb in which the kings mummified body was buried. (Stokstad53). It provided a comfortable home for the Ka of the departed king. So that even after death he would be able to watch over Egypt and make sure the country remained in he good state in which they left it. In my opinion the Step Pyramid has more of a meaningful background story to it than the Ziggurat. It is much more than just a large magnificent monument created to worship a god unlike the Ziggurat, the Pyramid served a purpose on earth as well as in the heavens. I believe if so much time and hard work is put into developing such a marvelous structure at least it should serve some purpose to the people of the land on which it was built not just to praise a god or to signify authority but to preserve the culture and history of the people.

Political Advertising: Candidates for Sale Essay

The Internet has not diminished the importance of television advertisements in presidential elections. The latter remains to be one of the most effective means of obtaining votes. In as short as 30 seconds, a television advertisement can convince voters about the competence and integrity of a particular candidate. The advertisement â€Å"sells† the candidate with as much enthusiasm and gusto as when it is selling products and services (Elliot, n. pag. ). However, political advertisements are not without contention. Akin to all other forms of advertising, they are subjective. As they are geared towards â€Å"selling† specific candidates, it is inevitable for political advertisements to present a biased point of view. Their subjectivity is sometimes obscured by noble trappings that are bombarded with images of American flags, the White House and Mount Rushmore (Elliot, n. pag. ). Despite questions about their reliability, political advertisements will continue to be an indispensable part of presidential campaigns. Candidates in recent presidential elections have focused their television commercials on â€Å"battleground† states such as Ohio and Florida. This trend is expected to increase – there are already about 20 â€Å"battleground† states as of this year. In addition, presidential candidates Barack Obama (Democrat) and John McCain (Republican) are both running nationwide advertisements (Elliot, n. pag. ). Political advertising was first developed and used in the mid-19th century. In order to generate turnout, political parties during this period distributed buttons, banners and posters to voters at local candidate rallies and at polling places on Election Day. But it was not until the advent of mass media in the 20th century that political advertising was elevated to its current status. The first national campaign commercials were broadcasted through radio in 1928 for presidential contenders Herbert Hoover (Republican) and Al Smith (Democrat) (Elliot, n. pag. ). The arrival of television in 1952 increased the cardinality of political advertisements in presidential campaigns. In the same year, Republican Dwight D. Eisenhower (nicknamed Ike) was promoted in animated commercials that bannered the catchy slogan â€Å"I like Ike,† tuning him into the first presidential candidate to appear in television advertisements. These were followed with short commercials entitled Eisenhower Answers America, wherein Eisenhower was featured replying to questions from average voters about issues such as the rising cost of living and the Korean War. Eisenhower Answers America was frequently played during the commercial breaks of hit sitcoms like I Love Lucy, resulting in its instant popularity among voters. Succeeding presidential candidates followed suit, paying advertising firms millions of dollars to create catchier campaign advertisements for them (Elliot, n. pag. ). What makes political advertising effective is its ability to provide information to a wide audience within a short period of time. Furthermore, the manner in which they transmit information often appeals to the emotions rather than the intellect. Candidates are packaged as capable and trustworthy leaders who entered public office to serve the ordinary citizen. Candidates are also sometimes portrayed as the long-awaited â€Å"alternative† to a â€Å"useless† incumbent regime. As a result, the latter often makes political advertisements appear as smear campaigns against political opponents. These negative political advertisements, however, are the types of advertisements that have the greatest impact on people. They impart an overly-simplistic, â€Å"us-versus-them† philosophy, which, in the process, does the thinking for the voters. Consequently, negative political advertisements are very potent campaign materials. They reach everyone, including those who do not pay much attention to the campaign (Elliot, n. pag. ). This need for mobility is the reason for political advertising’s gradual shift from the television to the Internet. Websites such as YouTube. com (http://www. youtube. com) contain countless clips of political advertisements which people can access from virtually anywhere at any time. In addition, YouTube. om allows its members to post comments on the video clips that they viewed. In the context of political advertising, this can result in discussions that can help sharpen public opinion regarding politics and the electoral process. While negative political advertisements are effective in gaining votes, they are detrimental to American society and politics in the long run. According to Mike Hughes, president of an advertising agency in Richmond, Virginia, negative political advertisements are also untruthful. They often deceive voters by using stage effects and half-truths that make a candidate appear deserving of the position that he or she is aspiring for. Hughes was quick to add that this was not the fault of advertising agencies – most political advertisements nowadays are created by political consultants who specialize in campaign commercials. Unlike advertising agencies, which face criminal prosecution in the event that they produce inaccurate pitches, these consultants are allowed by the First Amendment to create political spots as part of their right to free speech (Elliot, n. pag. ). The deceitful usage of political advertisements is very dangerous, as it sends the people, particularly the youth, the message that the only way to get ahead in life is through lying. In addition, voters are tricked into voting leaders who will not think twice about resorting to dishonesty just to get what they want. A leader who got into power through dishonest means will most likely remain in power through dishonest means as well. Thus, there is a big possibility that lying in political advertisements will progress to violation of civil rights and liberties disguised as protection of national security.

Chiaroscuro in The Scarlet Letter and “The Fall of the House of Usher” Essay

Mother, said little Pearl, the sunshine does not love you. It runs away and hides itself, because it is afraid of something on your bosom. In Nathaniel Hawthornes The Scarlet Letter, Hester Prynne has committed the sin of adultery and wears a scarlet A on her chest to condemn her. Hawthorne develops the personalities of Hester Prynne, Pearl, and Arthur Dimmesdale by using the function of light and dark images in his writing. In Edgar Allan Poes The Fall of The House of Usher, the House of Usher is presented in the eyes of the narrator as a dark, foreboding house, and in an effort to reason in order to see things in a brighter light, looks into a mirror, but looking back at him are the eye-like windows of that dark and gloomy house. Poe uses chiaroscuro to express light images of the subject and then turn them into dark parallels. Throughout The Scarlet Letter, Hawthorne uses the literary device of Chiaroscuro to represent the development of his characters while similarly Poe uses the technique in The Fall of the House of Usher to develop his gloomy themes and somber settings. Hawthorne uses chiaroscuro to show Hester Prynne as a woman whose sin has overtaken her, and made her impure. One example of this is: The mothersmedium through which were transmitted to the unborn infant the rays of its moral life; and however white and clear originally, they had taken the deep stains of crimson and gold, the fiery luster, the black shadow, and the untempered light, of the intervening substance. This quote shows that Hesters sin was so powerful, that it had absorbed into Pearl even before she was born. Another quote that shows the depth of Hesters sin is: The light lingered about the lonely child, as if glad of such a playmate, until her mother had drawn most nigh enough to step into the magic circle toothe sunshine vanished. The quote shows that even the sunshine discriminates and knows Hesters impurity. Hawthorne brings out Hesters strength by having to deal with the shame and weight of her sin. Hawthorne illustrates Pearl as gorgeous and radiant using chiaroscuro. Pearls own proper beauty, shining through the gorgeous robes which might have extinguished a paler loveliness, that there was an absolute circle of radiance around her, on the darksome cottage-floor. This suggests that Pearls radiance was so great that it lit up the things around her. Another  example of her beauty shown through chiaroscuro is: Pearl stood, looking so stedfastly at them through the dim medium of the forest-gloom, herself, meanwhile, all glorified with a ray of sunshine. This portrays that even though the forest and people around her appear gloomy, she remains luminescent. In addition, The light lingered about the lonely child, as if glad of such a playmate, until her mother had drawn most nigh enough to step into the magic circle toothe sunshine vanished. The sunshine discriminates against Pearls mother and others because they are impure and not worthy of its light. Minister Dimmesdale is portrayed as a feeble man through Hawthornes use of chiaroscuro. Both Arthur and Hester must carry their guilt, and never get over the weight of the sin; however, The Minister is not as strong of a person as Hester and physically emaciates. The shadow of Dimmesdales figure which the sunlight cast upon the floor, was tremulous with the vehemence of his appeal. With that, Hawthorne shows that the sin is so merciless that it literally destroys him. Throughout the novel, Hawthorne shows Arthurs health declining, as his guilt steadily increases. Poes The Fall of The House of Usher begins on one â€Å"†¦dull, dark, and soundless day in the autumn of the year†¦.† From the very beginning, the reader, as a result of Poe’s imagery, is aware of a sense of death and decay. Even the narrator describes â€Å"a sense of insufferable gloom pervaded his spirit† as he approached the House of Usher. The term â€Å"House of Usher† refers not only to the crumbling mansion but also to the remaining family members who live within. The narrator begins his description of the room with images of glowing light and Feeble gleams of encrimsoned light made their way through the trellised panes, and served to render sufficiently distinct the more prominent objects around; the eye. Then this light vanishes and darkness appears when the light struggled in vain to reach the remoter angles of the chamber, or the recesses of the vaulted and fretted ceiling. Dark draperies hung upon the walls. Clearly here is a transition present from light to dark. The narrator reasons that if he could look at things differently or in a brighter light, he might be able to change it, but when he looks into the lake he sees, with even more fear before, a mirror image of the house in all its darkness. In The Scarlet Letter, Hawthorne effectively uses contrasts light and dark images to develop the personalities of Hester, Pearl, and Dimmesdale. Hawthorne uses chiaroscuro to show the depth of Hesters guilt and strength of bearing her sin and Arthurs secret. Pearl is characterized as radiant through Hawthornes vibrant descriptions of her beauty. He uses the sun to depict the purity of Pearl. Hawthorne uses shadows to depict how Arthur is a meager man compared to Hester, also bearing the sin. Hawthorne portrays Arthur deteriorating from his guilt, while Hester pushes herself to live on and try to overcome it, still always bearing its weight and pain. Poe uses images of light turning into dark to present his gloomy settings and themes. The House of Usher as first being described in light converts to dark images. Chiaroscuro is effectively used by Hawthorne to develop the personalities of his characters and by Poe to clearly present his dark settings and themes.

A Review Of The Enron Code Of Ethics

A Review Of The Enron Code Of Ethics Enron Introduction The Enron code of ethics was well detailed, and all the provisions of the code of ethics were in line with the policies of the company. According to Sims and Brinkmann (2003), Enron policies together with the code of ethics fostered the company reputation of being fair and honest. The company tried to safeguard the interests of its customers by ensuring that it provides the best more than their competitors. The code of ethics specified that all the company employees should not conduct themselves in any manner that would jeopardize the best interest of the company. Moreover, the employees were not supposed to engage in any business that would suggest competition with the Enron. Through the above policies, the company gave room for failure instead of bringing in a perceived success. The policies indirectly forced the top executives as well as the junior employees to engage in unethical behaviors that later made the company failed ethically and subsequently financially. Enron is Synonymous with Ethical Failure Given that Enron’s code of ethics was inclined towards the good ethical conduct of all its cooperate employees, it failed and was declared bankrupt in 2001 (Fusaro and Miller, 2002). The failure of the Enron can be attributed to the failure of the executive and the unethical behavior within the company. The working conditions were and condescension where competition and financial goals were over emphasized. The profit orientation of Enron compelled it to always emphasize on policies that would see the generation of the benefits by all means. The employees were subjected to a rating system whereby 20 percent of the employees were supposed to be rated below the minimum requirements and fired (Marianne, 2009). Enron applied the rating system with a hope of encouraging the employees to work extra harder and avoid low ratings, but the system harmed Enron contrary to the expectations of the management. The continuous evaluation of the employees for performance together with the culture of competition lead to deception. The strict evaluation process compelled the employees to engage in cheating on their work. They were always nervous and feared to lose their jobs due to underperformance. Thus, they resorted to unethical means of surviving for a longer period within the company, for instance, they cheated about their progress even if they knew that things were not all that good. None of the employees felt the shame of cheating since it was becoming a culture. Those who stood by what was right was regarded odd by the cheating employees. Besides cheating, the employees covered errors and could not report errors of their colleges since each of them was entangled in his or her line of duty and focused only their achievements in the places of work. According to Katzenbach (2015), employees in a company help each other by asking and answering questions. However, the competitive environment in the Enron compelled the employees to avoid asking questions since they considered it humiliating. Moreover, they did not like helping each to avoid competition and avoided mentioning their doubts and seeking for clarifications. Moreover, Enron ensured that all its employees did not engage with outside parties that could out-compete Enron in the market. Thus, the employees were not allowed to express any doubts about the financial status and the plans of the company. Olson, a company analyst, lost his job because Olson advised his client not to invest in the company due to the unpredictable status of the business (Marianne, 2009). Conclusion Conclusively, the evil culture in the Enron company that was created by selfish company executives led to the fall of Enron. Both the officials and the employees engaged in unethical practices and they ended up contributing to the downfall of the Company.

Marketing Term Paper Example | Topics and Well Written Essays - 500 words - 6

Marketing - Term Paper Example Regression coefficient suggests that the positive and significant increase in the performance of personalized advertisements (ads) after the opening of the improved user privacy controls. In the correlation technique, there is no statistical significance difference between two paired related estimated points (variables). In relation to the context, after improving the level of privacy in face-book, there was a relationship between the fans and the number of clicks. These techniques were appropriately used in the research since they try to estimate the number of face-book users when and after privacy measures have been improved. We get to realize that after the improvement of privacy measures of face-book, the number of clicks increased since majority gained the trust of the firm (Tucker 556). However, these improved privacy measures were put in practice after heavy critics from the users. The best technique was regression. Regression tries to care for the most important ranks of the enthusiasts. Regression technique analysis investigates the relationship between variables. The technique is used when many variables need to be covered in order to predict the finding of the causal effect of one variable on another. It provided easy time to predict the number of face-book users globally. The use of regression technique requires careful investigation to determine the nature of the relationship. The key components of the project are all about the face-book changes in privacy interface. The first component is all about the privacy setting that can aggregate to one simple control. Additionally, the second component is that face-book doesn’t require user’s friends and connection to become visible to every individual. Finally, face-book makes it easier for the users to decide on the single click from the third person applications to access their personal information. The study provides evidence for

Different Generations of X-ray CT Essay Example | Topics and Well Written Essays - 250 words

Different Generations of X-ray CT - Essay Example 1st Generation: Parallel projections Had a single X-ray source and detector cell to collect data for just a single slice. It produced pencil beam and worked via the translation and rotation process. 2nd Generation: multiple detectors They had several detectors and the X-ray source emitted radiations in a wide angle. They would obtain multiple scans multiple projections in a single scan. 3rd: Generation: Fan Beam It had a large array of detectors and would scan in about two seconds. The detector and tube array would rotate around the patient. 4th Generation: A rotating X-ray tube and stationary detector ring It reduced complexity by reducing motions. Eliminated the translation and rotation motion, had a large fan beam, and had about 4,800 detectors. 5th Generation: Electron Beam CT It was characterized by a large ring that circled the patient. They would produce electron beams of high energy and capable of scanning in milliseconds. It would produce 17 CT slices every second.

In the two(2) novels, analyze how the science in Science Fiction is Essay

In the two(2) novels, analyze how the science in Science Fiction is essential to making Science Fiction a literature of cognitive estrangement - Essay Example Individuals will then believe, that confidence, to be a sense of power. So, we can see the link between science, psychology and power, with science being the initiator. But, some times the acquired power could be a false sense of power as well. This paper will discuss this link and the role of science through the characters, Case and Armitage in Neuromancer written by William Gibson and through Androids in Do Androids Dream of Electric Sheep?, written by Philip K. Dick, and thereby analyze how the science in Science Fiction is essential to making Science Fiction a literature of cognitive estrangement. The environment in Neuromancer is full of science in the form of cyberspace. In that environment, the central character of Case, a computer hacker was recruited by a shadowy character, Armitage along with Molly to complete a series of missions. And in the course of the story, that mission control gets transferred to an Artificial Intelligence entity, named Wintermute, which uses Case’s services and science to integrate with another AI entity, Neuromancer. The mind of Case is an addicted one. Apart from the drug addict ness, which he suffered due to his low life; Case’s mind was also addicted to an entirely different entity, the entity of Cyberspace. That is, Case’s desire to connect to the cyberspace was thwarted by the injections of neurotoxins administrated by his corporate employers for his act of stealing. So, this injection of neurotoxins destabilized his nervous system and made him ‘handicapped’ to jack in the cyberspace. This of inability of Case to connect to the cyberspace created a sort of craving for the cyberspace and which only transformed into addiction. â€Å"For Case, whod lived for the bodiless exultation of cyberspace, it was the Fall. (Gibson p.12)†. And, this addicted mind got a new thought process when Mr. Armitage, wanted to utilize Case’s hacking abilities. So, using the computer technology and

Nursing situation Essay Example | Topics and Well Written Essays - 250 words

Nursing situation - Essay Example The IPCP calls for pulling of data or information to arrive at a specific or a common solution. For instance, the 26 years old patient that is brought to the hospital with unknown medication condition should have been subjected to medical diagnosis using the IPCP medical principles. Having reported to the medical institution with varied signs, different medical departments should have taken different interventions to ensure that the right diagnosis is arrived at for proper medication. For instance, having suspected that the patient was suffering from chest related problems, all the departments dealing in with chest related treatments should have been assigned different diagnosis to determine exact medical problem the patient was suffering (Committee on the Robert Wood Johnson†¦, 2011). Additionally, if the hospital had already known that it could not handle other related diagnostics, it could have referred the patient to the relevant or other institutions doing the same. In this manner, the patient risk levels is likely to be reduced considerably. IPCP principles call for teamwork that incorporate different experts with the aim of reducing time of meeting targets; thus, nursing profession should embrace the same to reduce risk levels to their patients. Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing, at the Institute of Medicine., Robert Wood Johnson Foundation., & Institute of Medicine (U.S.). (2011). The future of nursing: Leading change, advancing health. Washington, D.C: National Academies

Feminist View In Nuclear Discourse Essay Example | Topics and Well Written Essays - 1750 words

Feminist View In Nuclear Discourse - Essay Example This paper tresses that the use of the feminist perspective and feminist view implies that the discussions of nuclear weapons and weapons of mass discussions has normalised and presented nuclear weapons in the daily vocabulary and discussion of nuclear weapons in the general and everyday sense. The research indicates that gender is a fundamental matter and situation in discussions about nuclear discourse. This is because the role of feminist views and feminist discourse is steeped in the need to break down male domination in the society in order to create a system in which women and children are fairly included. The use of nuclear weapons emerged at a time where men dominated the military terrain and hence, most of the views and ideas relating to nuclear weapons are fundamentally masculine rather than feminist. Therefore, the growth and expansion of nuclear weapons and the nuclear discourse has encompassed numerous conflicts relating to masculine and feminist views. Through the masculinist and feminist discourse, there have been numerous modifications and changes in the systems and processes of viewing and conceiving nuclear weapons. The first aspect is that feminist perspective acts as a general check to views and opinions presented on nuclear weapons. Secondly, feminist consideration for the impact of nuclear weapons on women and children as well as future generations plays a central role in the definition of women in society. Thirdly, the sacredness of military usage for nuclear weapons have been replaced by viewing nuclear weapons from a lighter, entertainment-based method and approach of viewing nuclear weapons.

Analyze the implications of the 1st and 2nd Amendments to the U.S Essay

Analyze the implications of the 1st and 2nd Amendments to the U.S. Constitution - Essay Example The Bill of Rights is arguably the most crucial portion of the Constitution because it ensures that our system of majority rule will not degenerate into a system of mob rule. It is designed to protect the rights of the minority from an unfettered majority that might otherwise trample those rights. The protection of minority rights that is enshrined within the Bill of Rights facilitates an open political system in which dissent is tolerated under the law and informs the political process. In essence, protection of minority rights such as freedom to criticize the government and freedom of the press to openly report on government activities is the reason why the United States is able to have a legitimate political system marked by free and fair elections. If minority rights were squashed, it would lead to a governmental system more akin to communism, in which the majority party becomes the only legal party because they essentially outlaw the opposition. The First and Second Amendments t o the Constitution are critically important components of the scheme to protect minority rights in America. The First Amendment to the ... It is no accident that these three basic freedoms are outlined within the first of ten Amendments. It is likely that the Framers of the Constitution considered these to be the most important of all the rights that need to be protected from the will of the majority, in order to establish a truly open and free democratic republic. Among the many current issues that have arisen out of the First Amendment is the question of the extent to which the press has the right to protect its sources. The jailing us New York Times reporter Judith Miller for failing to reveal her source in the matter of the leak of the identity of CIA operative Valerie Plame raises the specter of the government's ability to chill press freedom to investigate and report on sensitive government matters. Ultimately, it was found that the interest of the state in prosecuting criminals and providing for national security trumps the right of reporters to refuse to disclose their sources. The implications of this finding are grave; and it remains to be seen whether investigative reporting in America will be severely weakened in the future as potential sources of information refuse to come forward for fear that the government might force disclosure of their identities. That result could end up depriving the public of important information they need to develop informed opinions about public matters. Another First Amendment issue that continues to be relevant is the doctrine of Separation of Church and State. The First Amendment guarantees that "Congress shall make no law respecting the Establishment of a religion," nor shall the government be allowed to prohibit free exercise of religion. In essence, the First Amendment guarantees that the government, in all its

Payment Model for Financial Transaction Using MyKad Research Paper

Payment Model for Financial Transaction Using MyKad - Research Paper Example MyKad being a smartcard providing one stop service can be used to process the payments. (Ivest4MyKad, 2004) MyKad application works in eight sectors which can be shown in the figure below which states that e-commerce transactions is one of the key services offered by MyKad. Therefore it is necessary to understand the technological process involved and design methodology used to develop a smartcard that is multifunctional at all levels and supports general citizens. (Huo-Chong Ling and Raphael C. - W. Pham) According to Kerlinger (1986), research design is a plan, structure and strategy of investigation as envisioned as to obtain the required output to the research questions or problems. The research plan is program of the research to be conducted which includes the outline of the things to be done by the principal investigator right from the beginning by formulating hypothesis and their suggestions and understanding through final data analysis. Further Thyer (1993) states that traditional research design is a blueprint or detailed program on how the research will be completed and how the data will be gathered that will support the suggestions and concluding remarks of the researcher through data analysis. (Kumar, 2005) As research designs are prepared to answer the questions of the researcher, it is necessary to adopt the appropriate method of research to collect the data. There are two basic ways of approaching to the research; quantitative approach and the qualitative approach. Quantitative approach is involved in collecting as much data as possible in quantitative form so that it can used to express the rigorous quantitative analysis. Whereas qualitative approach to research deals with specific criteria of the particular subject by observing, assessing the attitude and behavior. (Kothari, 2008) Quantitative research is further classified into sub categories like inferential, experimental and simulation approaches to research. Inferential approach can be used to collect data upon the data could be used to infer the characteristics or relationships of the population of selected area which has been decided the researcher to survey for detailed results. Experimental approach is to get the desired results by manipulating the data. Simulation approach is greatly concerned with artificial environment. In this type of research approach, relevant information and data can be generated through artificial environment through observation of the systems and its sub systems under uncontrolled conditions. Simulation approach is mostly used in business and social sciences application that refers to the operation of numerical model representing the structure of dynamic process which can be known through input of valuable data, initial conditions, parameters and exogenous variables. (Kothari, 2008) Ethridge D.E. (2004) states that computer technology along with difficult statistical and mathematical simulation techniques shows us the way to explore and define the complex nature of economic phenomena and relationships. As MyKad is a Government Multipurpose Card to enable the Malaysians have access to public and private services. The MyKad data storage services allow the general

Miss Essay Example for Free

Miss Essay Compare two psychological approaches to health and social care service provision. Kathryn Lamb Tuesday 14th May 2013 In this assignment, I am going to be comparing the humanistic perspective and the biological perspective in a health and social care service provision. The humanistic perspective is â€Å"an innate tendency we all possess as human beings to become the best that we can be in all aspects of personality and intellectual, social and emotional life. † Moonie, N (2010) Health and Social Care Level 3 Book 1, p. 348. Whereas the biological theory looks at the genes of people and also says that it is what determines who a person is and how they develop, so development is more drawn to nature (or genetics) rather than nurture (or the environment). In health and social care settings, the humanistic and the biological approaches contradict each other and can also affect a person’s health in different ways. For example, if someone is diagnosed with cystic fibrosis, the humanistic approach says that for someone to develop, a person must follow through Maslow’s hierarchy of needs where they must achieve the basic necessities of life fists such as good housing, good quality food and health which are all included in Maslow’s hierarchy of needs. Cystic fibrosis is an incurable disease, which means that once an individual has been diagnosed with the disease, they will have it for the rest of their life, which would make it impossible for them to develop and reach their full potential, although there are medications that can help the sufferer of the disease have a more decent health status, but it will be much harder for them to reach and achieve the self-actualisation stage of Maslow’s hierarchy of needs because of the nature of the disease and the short life expectancy it causes. They may also be affected emotionally, as they will be going to several hospital visits which may make them feel depressed which will affect the second level of Maslow’s hierarchy of needs as they will not feel safe if they are aware of the genetic disease they have. The biological perspective also influences the sufferer of cystic fibrosis but in a different way. This is because the perspective feels that each person goes through a set stage of development in their life drew to genetics, for example include the steps of development that a fertilised egg goes through in the womb; the heart is the first organ to form, followed by the rudimentary nervous system and so on, or puberty for both girls and boys throughout adolescence. But, since cystic fibrosis is a genetic disease, it can decrease or sometimes stop development in several ways for example, sufferers of cystic fibrosis have a short life expectancy of there thirties. The biological perspective also says that development in general is due to genetics â€Å"rather than being dependant upon the environment to mature. † Moonie, N (2010) Health and Social Care Level 3 Book 1, p. 351. This would mean that medication would not help the sufferer develop. Because of this, cystic fibrosis sufferers may start to become depressed and may need counselling or treatment from their doctor at the hospital to help them feel good about themselves and keep a good outlook, despite what is happening to them. Doctors and equipment in the hospital will be required from the hospital to help more for sufferers to keep concentrating on their health so they can develop to the best of their ability.